Stop & Shop Coupons: Free Delivery and $25 Off Your First Order
Stop & Shop regularly offers new customers $25 off their first grocery delivery order, plus free delivery windows you can stack with digital coupons. Here is exactly how to claim it and what the fine print actually says.
What the $25 Off Deal Actually Covers
Stop & Shop runs a new customer promotion that takes $25 off your first online grocery order when you use their delivery or pickup service through the Stop & Shop website or app. The discount applies to your cart total before taxes and fees. Most versions of this deal require a minimum order of $100, though that threshold has shifted between $75 and $100 depending on the active promotion period.
The $25 is applied automatically at checkout once you enter the promo code or click through a qualifying offer link. You do not need to hunt for a coupon code separately if you arrive via a promotional email or a verified deal page. The discount does not apply to alcohol, gift cards, lottery tickets, or pharmacy items. Those categories are carved out in the terms across nearly every grocery delivery promo, not just Stop & Shop.
Who Qualifies as a New Customer
Stop & Shop defines a new customer as someone who has never placed an online order through their website or app under that email address. If you have shopped in-store with a Stop & Shop card but never ordered online, you typically still qualify. The system checks your account email against order history, not in-store purchase history.
A few things that will disqualify you: using an email address tied to a previous online order, sharing a household account that already placed a delivery order, or attempting to create a duplicate account. Stop & Shop's system flags duplicate addresses and payment methods, so creating a second account at the same address with a different email does not reliably work and violates their terms of service.
Your best move is to check whether anyone in your household has already used this promo before signing up.
Free Delivery: How It Works and What It Costs Normally
Standard Stop & Shop delivery fees range from $6.95 to $9.95 per order, depending on your delivery window. Peak times like Saturday afternoon cost more. Some promo offers bundle free delivery with the $25 off discount, meaning your first order gets both benefits. Others only waive the delivery fee separately as part of a seasonal promotion.
Stop & Shop also sells a delivery pass called Delivery Unlimited, priced at $107 per year or $12.99 per month. This pass covers unlimited free delivery on orders over $30. If you plan to order more than twice a month, the annual pass pays for itself quickly. New customers sometimes receive a free 30-day trial of Delivery Unlimited alongside the $25 off first order deal, so check the current offer terms before paying for a pass outright.
Delivery Areas Covered
Stop & Shop delivery is available across the Northeast United States. Covered states include Massachusetts, Connecticut, Rhode Island, New York, and New Jersey. Not every ZIP code within those states has delivery coverage, particularly in rural or low-density areas. You can check availability by entering your ZIP code on the Stop & Shop website before creating an account.
Pickup is available at most store locations even where home delivery is not offered. Pickup orders qualify for the same $25 off new customer deal in most cases, so if delivery is not available at your address, switching to curbside pickup is a valid option to still capture the discount.
How to Stack Stop & Shop Coupons With the Promo
This is where the deal gets significantly better. Stop & Shop runs a digital coupon program directly inside their app. You can clip digital coupons before placing your first order, and they apply on top of the $25 off new customer discount. There is no stated restriction against stacking clipped digital coupons with the welcome promo.
Here is a practical stacking approach:
- Create your account and link your Stop & Shop card.
- Open the app and browse the digital coupons section. Clip every coupon relevant to your planned purchase.
- Build your cart to at least the minimum order threshold.
- Apply the new customer promo code at checkout.
- Both the clipped coupons and the $25 off should reflect in your order total before you confirm.
Stop & Shop also runs weekly circular deals that apply automatically to card members. Those stack as well. On a $120 cart, between digital coupons, weekly sale prices, and the $25 new customer discount, it is realistic to bring your out-of-pocket cost down to $70 to $80 or lower depending on what you buy.
Tips for Getting the Most Out of Your First Order
Load your cart strategically. Household staples like paper towels, laundry detergent, and canned goods tend to have digital coupons available most weeks. Buying these on your first order maximizes the value of the $25 off.
- Check the app's weekly ad before building your cart.
- Prioritize high-ticket items that are also on sale to stretch the discount further.
- Schedule your delivery window in advance, since same-day slots fill up fast.
- Screenshot your order confirmation with the discount applied in case you need to contact support.
Stop & Shop customer service can be reached through the app or by phone at 1-800-767-7772 if a promo code fails to apply correctly. Document the offer terms before contacting them, since promotional pages sometimes change after a deal period ends.